They said that they get the feeling that effort has been put into it and less like it is a general press release that ends up in the mailbox of hundreds of journalists. And giving journalists that feeling is important. Also read: Grab and hold that reader! 4 x 4 anti-drop writing tips Tip 2. Hold the journalist's attention What's the news? What can the journalist expect in the rest of the press release? It sounds easy, but it's not: writing a strong lead . A lead is the first paragraph in a press release that contains basic information.
Such as what, when, who, where, why and Executive List how. Once the journalist has opened your press release, you need to keep his or her focus on the news. A short and powerful lead is essential. You should be able to find all relevant information here. Journalists often indicate that they already lose attention in the lead, because it is not clear or too cumbersome. Tip 3. Time your press release well Precisely because.
Journalists have little time, you have to give them time to do something with the press release. When sending a press release, you can respond to this by paying attention to your timing. Is it news of the next day? Then you're too late if the journalist happens to have a busy day. In addition, journalists remain people with a weekend and evenings when they do fun things. Sending a press release on Friday afternoon can therefore mean that it will not be read until Monday morning. Journalists then start working on other news.