John works with the company's executives and functional heads to articulate policy direction and strategy to publishers. He is also Google's subject matter expert for the entire industry, providing publishers with feedback and advice on important issues. John has a history as an advertiser, publisher, ad network builder and has managed data for over 90 ad networks. In each of these roles, he developed solutions that strengthened relationships, protected advertisers, and helped publishers develop solutions for smart, scalable growth. John also has a column with SEJ titled Ask the AdSense Guy , to support AdSense's initiative to become more transparent and accessible to the online marketing community.
Check out his articles here. Advertising fax list Continue reading below Bill Hunt: Global Strategy Consultant, Black Azimuth Consulting Bill is the President of Back Azimuth Consulting, which aims to help companies implement using keyword data to understand what consumers are looking for to better generate content. Bill is one of the top thought leaders in global search engine marketing and is an internationally renowned speaker on search marketing, having spoken at conferences in over 30 countries. Press, industry analysts and business leaders frequently seek Bill's advice on how to effectively leverage enterprise and global search and social media marketing strategy.
He has experience with many global companies developing global research programs for IBM, P&G, Nestlé, Dell, HP, Cisco, Tata Consulting and many other global brands. Bill was previously CEO of two major global search marketing companies, Global Strategies and Outrider, both acquired by WPP. John Shehata: Vice President of SEO, Condé Nast John is VP of SEO at Condé Nast and manages search optimization for major brands (Wired, Epicurious, Glamour, Vanity Fair, Vogue, etc.). John has 14 years of experience managing SEO, social media and paid search campaigns for top national brands and Fortune 500 companies. Previously, John was the Executive Director of Research, Social Media. Shehata led online SEO strategies for Disney-ABC TV Group (ABC News, ABC, Oscars and Disney Channels) and worked closely with numerous TV shows including GMA, Nightline, 2020, World News , etc. Keesa Schreane: Senior Marketing Manager.